Juniper Publishers Annals of Social Sciences and Management studies

  Annals of Social Sciences & Management Studies-Juniper Publishers Introduction With the ever-increasing competition of the agricultural business world, most of the private sector contracts farming providers are also in the phase of increasing their profits. The techniques of contract farming which are used for the profit enhancement is occasionally giving positive outcomes as well as negative outcomes. Efficiencies and productive farmer community vital assets for achieving a higher level of performance in an organization [1]. Satisfied farmer community leads to enhance effort to cultivation performance, so that maintaining of satisfied contract farmer in an organization is crucial factor. To maintain the well-being of an organization management tries to create a highly satisfied farmer community. Therefore, organizational management places a noticeable reliance on their individual farmer performance to gain higher productive cultivation [2,3]. These conditions are leading the...

Juniper publishers- Social Sciences Abstract Contract farming is gradually increasing in last three decades in Sri Lanka. Contract farmers are the only investment with the possibility for producing infinite return to the organization. Thus, it is critically important to attracting best contract farmers to the organization as well as make effort to retain them in the organization too. Low retention rate of Contract farmer is a common problem in every agricultural organization. With the alternatives production, retention of contract farmer in an organization is challenging not much easy task. In case of retention of contract farmer, their satisfaction is remarkable factor. Therefore, identification of factors effect on retention and satisfaction of contract farmers has become a much controversial topic to that can be studied much deeper. These studies based on identify the factors effect on retention and satisfaction of contract farmers in small cucumber cultiv...