The Digitization of the Economy and the New Dynamics of Industrial Firms-Juniper Publishers
Juniper Publishers-Social Anthropology Abstract The digital revolution imposes new modes of consumption and production. Internet, networks, big data, information flows, connected objects, applied services: the whole ecosystem is modified. Beyond the major socio-economic issues, there are upheavals in geopolitical equilibrium and the emergence of a new economic order, despite low levels of growth. Leading firms, such as GAFAM, are adopting monopolistics strategies that threaten the major market equilibria and force us to question the regulatory instruments. Keywords: Digitization; Innovation; Organization; Model; Industry; Firms; Performance; Growth; Globalization; Local Development Introduction Before the massive spread of Internet in the 1990s, the media markets were compartmentalized. The integration of large groups was mainly vertical, thanks to deregulation initiated in the field of television (ABC, Disney, AOL-Time Warner)...