Evaluating the Performance of Applicant Position in Firm-Juniper Publishers
Annals of Social Sciences & Management Studies-Juniper Publishers Introduction An organization’s reputation, defined as a public’s affective evaluation of a firms’ name relative to other firms affects many outcomes that are directly related to organizational performance. For example, organizational reputation affects work force composition because job seekers’ initial attraction to organizations are affected by their perceptions of organizational reputation. Moreover, applicants are potential consumers for most firms. Thus, creating a positive reputation during recruitment can affect brand equity and future marketing success. Job seekers’ reputation perceptions are important because they can affect work force composition, brand equity, and future marketing [1]. In an economy where capital is abundant, ideas are developed quickly, and people are willing to change jobs often, the most valuable organizational resource is human capital, or the talent of an organizati...